A Template for Structural Analysis of an Industry Essay Example for Free

A Template for Structural Analysis of an Industry Essay Corporate Strategy and Policy A Template for Structural Analysis of an Industry You can use the following template for analyzing the structure of an industry. It requires you to rate the attractiveness of an industry on a 5-point scale for several factors relating to each of the five forces in Porter’s (1980) model. (A 7-point or a 10-point scale would perhaps be even better in that it would allow finer discrimination between two businesses with different levels of attractiveness. But the 5-point scale is relatively much easier to use. To help you in the ratings, the template provides the anchors at the two ends of the scale for each factor with examples of industries corresponding to the anchors. You will note that we have included separate sections in the template for exit barriers and government. The former contributes to rivalry among competitors (and is, therefore, not a sixth force). The latter, according to some, should be treated as the sixth force, although Porter says the effect of government on an industry is felt through one or more of the five forces. If you want, you can attach different weights to different forces and also to different factors within each force. If an industry has different segments that are structurally different, you can separately analyze the attractiveness of each segment. You can also analyze the changes in industry structure by using the template at two different points of time (for instance, today and five years from now) to obtain greater insight into likely opportunities and threats that you can expect from the industry environment. To reduce the element of subjectivity, you can get the attractiveness evaluated by several colleagues and arrive at average scores. Even the weights of different factors and forces could be based on the opinion of your colleagues and you could attach greater weight to the opinion of colleagues with greater expertise. Use your creativity to benefit from this tool. You can use the remarks column to annotate your ratings. For instance, consider the first factor in Table 1 (number of competitors).

Segmentation Targeting and Positioning of Vodafone

Segmentation Targeting and Positioning of Vodafone Vodafone is one of the biggest names in wireless technology, and is continuing to grow a solid, loyal customer base because the company offers excellent product along with excellent customer service. Vodafone has a an interesting history, back to 1984, when it was still a subsidiary of the well-known Racal Electronics Plc. In September 1991, the Vodafone Group Plc decided to separate itself from Racal Electronics Plc, they later merged with another company, the Air Touch Communications Inc, in July 2000. In 2001, this wireless company first introduced instant messaging on their networks, to provide for a faster way to communicate among their users. The company also launched the first ever 3G service in Europe with their innovative mobile connect GPRS/3G data card in 2004. In February 2007, the company had another major milestone when it partnered with Yahoo and Microsoft in order to launch instant messaging services that can easily be accessed using either a personal computer or a mobile phone. This is one of the milestones that made it into the wireless giant it is today. The company continues to offer a variety of services, including data, messaging, voice and broadband. Its continuous advancement in the data services, they offer by developing its 3G networks and the capabilities of various handsets. Its a mobile service thats easy to use, with low-cost telephone line and even DSL broadband connection.It also provides you monthly billing cycle,pre-paid agreement or even a contract.And is known for its best customer services. BACKGROUND:-(INTERNATIONAL EXPANSION STRATEGIES). Vodafone Group Plc is the worlds leading International mobile telecommunications Group, with a major presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Companys subsidiary undertakings, joint ventures, associated undertakings and investments. The basic concept of this case is to look at Vodafones future expansion, growth and global strategies within the concept of internationalization and competitive advantage issues.The reason to launch Vodafone in Mexican market is to gain profitibility,gaining high revenues by doing better business in more areas or internationally.Because if Vodafone will not be launched in Mexico some other mobile company will do the same.Being one of the worlds largest company its easy for Vodafone to enter the Mexican market and capture it. PESTEL ANALYSIS:- It is the technique of environmental scanning of any industry on the basis of factors like political, economic, social, technological, legal and environmental. PESTLE analysis uses a framework of external factors for macro-environmental scanning of the industry to help in taking advantage of opportunities and making contingency plans for threats. SEGMENTATION, TARGETING AND POSITIONING:- It together comprise a three stage process; Segmentstion (identifying meaningfully different groups of customers) Targating (selecting which segment to serve) Positioning (implementing chosen image and appeal to chosen segment) it furthur includes product,price,distribution and promotion. SEGMENTATION:- Segmentation is the process of splitting (segmenting) the entire market into smaller groups. Demographics is the most common variable of market segmentation that includes age, gender, income, geographic, psychograhpic and behavioural.For launching a Vodafone in Mexican market, the product is for both the genders ,of evry area with variaing ages and incomes. Markets are made up of many distinct groups of people who have common characteristics as consumers. Some of those groups may not be immediately obvious. All of them command tremendous buying power. But they direct it to products and services that address them as a highly individual subdivision or segment of the market. Define those market segments right and you may even end up dominating the market. Because the more you know about a market segment: The better you can provide a product or service that attracts it. The better you can create marketing materials that appeal to it. The more cost-effectively you can direct them at the markets that respond the best. The easier it is to position your company and product and build brand loyalty. Its hard to successfully address a large, vague, undifferentiated market. Its easy to address a tightly focused, highly individualized group of people with clearly defined preferences and needs. Market segmentation isolates those groups, and makes them accessible. It helps your organization understand them and reach them and profit too. TARGETING:- In this step one or more segment is targeted.Generally depend on several factors. How well are existing segments served by other manufacturers? How large is the segment, and how can we expect it to grow? Do we have strengths as a company that will help us appeal particularly to one group of consumers? It will be more difficult to appeal to a segment that is already well served than to one whose needs are not currently being served well.Mexican market is already being served well but Vodafone being a giant can capture the market by providing equally better or more advanced services. POSITIONING:- Positioning basically involves implementing the targeting. Product (premium,basic) Price (premium,low price,value) Distribution (intensive,selective,exclusive) Promotion (prestige,fun,powerful) Being operationally excellent firm,by maintaing exceptional efficiency,the firm providing reliable service to the customer at a significantly lower cost. Vodafone can capture the market.Its customer intimate firm which excel in serving the specific needs of the individual customer quiet well. Technologically it is prodviding the most advanced products currently available. COMPETATOR ANALYSIS AND MARKET ENTRY STRATEGY:- Its a critical part of firms activities.Competitor analysis has several important roles in strategic planning; It helps management to understand their competitive advantages/disadvantages relative to competitors. It generate understanding of competitors past, present andfuture strategies. It gives an informed basis to develop strategies to achieve competitive advantage in the future. Also help forecast the returns that are made from future investments i.e how will competitors respond to a new product or pricing strategy? Entering a new market is always a challange.The size of the country, number of opportunities and geographical size matters precisely.Solid market entry strategy needs proper market research to know existing opportunities, understand the competitive landscape and to know about potential clients.A market entry strategy has to be developed that fits companies objectives, timelines and budget. A successful Market Entry Strategy includes, assessing the feasibility of the product in market, what are the industry trends, what potential competitors are doing and what pains clients are facing that can address. If the market research reveals a robust opportunity, then it is time to develop your market entry strategy with a trusted partner that can not only write the strategy, but also help you implement it, in market.

Dinosaur Fossils in Antarctica :: Anthropology Essays Paleontology Papers

Dinosaur Fossils in Antarctica Millions and millions of years ago the continents lay together as one super-continent known as Pangea. As time went on and the plates underneath the Earth began to separate, the continents land moved towards the poles where glaciation occurred. Glaciation is the process in which glaciers were formed during the ice age. Glaciation causes a drop in temperature which in turn causes water to freeze and form many layers of ice (http://palaeo.gly.bris.ac.uk/Palaeofiles/Permian/intro.html, 1). Due to this layering of ice that has occurred at both poles it has not been easy to discover new dinosaur fossils. However, in a press release of the National Science Foundation researchers, working in two distinct sites of Antarctica found what seem to be fossil remains of two different dinosaurs that had previously never been introduced to the world of science (http://www.nsf.gov/od/lpa/newsroom/pr.cfm?ni=52, 1). The two different dinosaurs were found in opposite areas of Antarctica. The first dinosaur found was uncovered on the James Ross Island off the coast of the Antarctic Peninsula while the second dinosaur was discovered on the Antarctic interior on a mountain elevating nearly 3900 meters near the Beardmore Glacier. The discovery of these two dinosaurs was important for a couple reasons. First off, dealing with the dinosaur carnivorous dinosaur found off the James Ross Island the discovery was important was because not many dinosaurs from the Cretaceous Time Period had been uncovered in Antarctica. The second reason the finding of this fossil was important was because in the James Ross region of the Antarctic Peninsula there had previously only been six uncovered dinosaur fossils and this finding adds to that number. Lastly, it is a very uncommon to find a dinosaur that was so well preserved considering it died roughly 70 million years ago. In order for it to be in such good shap e it had to float out to sea and lie in the bottom of what was then an extremely shallow part of the Weddell Sea (www.sciencedaily.com, 2). When it comes to the plant-eating dinosaur found on the interior of Antarctica the discovery of this dinosaur was also important because of its rarity. William Hammer, who led the research team said from Augustana College in Rock Island, Illinois said, â€Å"This site is so far removed geographically from any site near its age, it’s clearly a new dinosaur to Antarctica.

The Ghost of King Hamlet Essay -- GCSE English Literature Coursework

The Ghost of King Hamlet      Ã‚   Many Shakespeare plays contain ghosts, perhaps most notably and most disturbingly in Macbeth and Hamlet. The ghost in Hamlet is the apparition of prince Hamlet's father, the dead King Hamlet.   However, up until the time when the ghost first appears to Hamlet, interrupting his speech and thoughts, it appears Hamlet is unaware that his father was murdered.   As the ghost intones, "I am thy father's spirit, / Doomed for a certain term to walk the night, / And for the day confined to fast in fires, / Till the foul crimes done in my days of nature / Are burnt and purged away" (Shakespeare I.v.9-13).   While more people in Shakespeare's audience were inclined to believe in the supernatural and fantastic, it is likely the appearance of the slain King still has quite an impact on modern audiences.   This is because the ghost of King Hamlet tells his son he was murdered and his murder must be avenged for him to rest in peace. We see that the ghost is a driving force for Hamlet on his way to conscious maturity.   There is something rotten in the State of Denmark but the something rotten exists in all places and in all people.   Anyone with intellect and a conscience would not tolerate it, as Hamlet does not by willfully going into a battle at the end of the play wherein he knows he will be killed.   Further, the ghost is just one more thing Hamlet must escape on the way to his mature self.   As Harold Bloom, noted Shakespearian critic, notes about this sea-change in Hamlet's character and its relation to the ghost, "In Act V, Hamlet is barely still in the play; like Whitman's 'real me' or 'me myself' the final Hamlet is both in and out of the game while watching and wondering at it.   We feel that if the Ghos... ... "Why, what should be the fear? / I do not set my life in a pin's fee; / And for my soul, what can it do to that, / Being a thing immortal as itself? / It waves me forth again: I'll follow it" (Shakespeare I.iv.151-55).   Hamlet will indeed follow the Ghost and it will cost him his life, but he retains his soul because he is of the constitution that cannot tolerate something "rotten" in Denmark or mankind.   Thus, we see that the Ghost creates a tremendous impact on audiences because of its great emotional significance in the play and in setting off the wheels of motion that seal Hamlet's tragic fate.    WORKS   CITED Anonymous.   The Ghost of Hamlet's Father.   Available: Bloom, H.   Shakespeare: The Invention of the Human.   New York; Riverhead Books, 1998. Shakespeare, W.   The Complete Works of William Shakespeare.   New York, Oxford Univ. Press, 1978. The Ghost of King Hamlet Essay -- GCSE English Literature Coursework The Ghost of King Hamlet      Ã‚   Many Shakespeare plays contain ghosts, perhaps most notably and most disturbingly in Macbeth and Hamlet. The ghost in Hamlet is the apparition of prince Hamlet's father, the dead King Hamlet.   However, up until the time when the ghost first appears to Hamlet, interrupting his speech and thoughts, it appears Hamlet is unaware that his father was murdered.   As the ghost intones, "I am thy father's spirit, / Doomed for a certain term to walk the night, / And for the day confined to fast in fires, / Till the foul crimes done in my days of nature / Are burnt and purged away" (Shakespeare I.v.9-13).   While more people in Shakespeare's audience were inclined to believe in the supernatural and fantastic, it is likely the appearance of the slain King still has quite an impact on modern audiences.   This is because the ghost of King Hamlet tells his son he was murdered and his murder must be avenged for him to rest in peace. We see that the ghost is a driving force for Hamlet on his way to conscious maturity.   There is something rotten in the State of Denmark but the something rotten exists in all places and in all people.   Anyone with intellect and a conscience would not tolerate it, as Hamlet does not by willfully going into a battle at the end of the play wherein he knows he will be killed.   Further, the ghost is just one more thing Hamlet must escape on the way to his mature self.   As Harold Bloom, noted Shakespearian critic, notes about this sea-change in Hamlet's character and its relation to the ghost, "In Act V, Hamlet is barely still in the play; like Whitman's 'real me' or 'me myself' the final Hamlet is both in and out of the game while watching and wondering at it.   We feel that if the Ghos... ... "Why, what should be the fear? / I do not set my life in a pin's fee; / And for my soul, what can it do to that, / Being a thing immortal as itself? / It waves me forth again: I'll follow it" (Shakespeare I.iv.151-55).   Hamlet will indeed follow the Ghost and it will cost him his life, but he retains his soul because he is of the constitution that cannot tolerate something "rotten" in Denmark or mankind.   Thus, we see that the Ghost creates a tremendous impact on audiences because of its great emotional significance in the play and in setting off the wheels of motion that seal Hamlet's tragic fate.    WORKS   CITED Anonymous.   The Ghost of Hamlet's Father.   Available: Bloom, H.   Shakespeare: The Invention of the Human.   New York; Riverhead Books, 1998. Shakespeare, W.   The Complete Works of William Shakespeare.   New York, Oxford Univ. Press, 1978.

Effects of Underage Drinking on Society Essay -- Alcohol Regulation, Y

Underage Drinking Anyone who is below eighteen years of age is considered as underage and laws in many countries prohibit such a person from consuming alcohol. Alcohol happens to be the most commonly abused drug not only among the youth but also among adults. This paper explores underage drinking, its effects on the society and outlines what can be done to curb it. Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern society. The most severe effects of adolescent drinking include drunk driving that leads to accidents and even death, violence, poor performance in school, addiction, poor relationships and damage on adolescent brain development among others (Bonnie and O’Connell 58). The society is to a great extent affected by these effects through deaths and lost productivity among the youth. This has become a challenge to the society and government, which has been accused of doing nothing about this menace. Weak personal character, bad social states and poor cultural settings are some of the major factors that are belie ved to be behind underage drinking. Bad character among adolescents is a major factor behind underage drinking and it is caused by the personal beliefs and attitudes of the young adults towards alcohol, defiance, low commitment towards personal objectives and undue interpretation of freedom (Komro and Toomey 2). The lack of principles and autonomy, which help the youth to say no to illicit beh... ...wn to a personal decision on whether one should or should not consume it as others will still do even if all these interventions were to be put in place. The strategies above can therefore not guarantee an end to underage drinking but they can give significant and sustained reduction in adolescent drinking if efficiently implemented. Works Cited Bonnie, Richard J., Mary Ellen O’Connell, and National Research Council (U.S). Reducing Underage Drinking: A Collective Responsibility. Washington, DC: National Academic Press, 2004. Print. Ellul, Duncan Aaron Borg. Risk Perception, Awareness and Prevention Measures to Reduce Underage Drinking and the Illegal Purchase of Alcohol in Malta. Boca Raton, FL: Universal Publishers, 2005. Print. Komro, Kelli A., and Traci L. Toomey. â€Å"Strategies to Prevent Underage Drinking.† The News. 19 Jan. 2011: 1-29. Print.

Mahogany Production vs Sugar Production Essay

When sugar became the major crop produced my plantation owners in the 18th century, many slaves were needed to produce the commodity. It was a labourious and strenuous job due to the conditions. African slaves were imported to the Caribbean from the western coast of Africa. Some slaves though didn’t all work on the sugar plantation; some were exported to countries such as Honduras. In the paragraphs to follow, the differences between the slave labour and the way of life of slaves on the mahogany plantation as opposed to that of those on the sugar plantation will be explored. A negative outlook on the production of mahogany to that of sugar was the distance of the forests where the mahogany was located to the dwellings of the slaves. The trees were huge and grew singly throughout the forest, often many miles from a river. The slaves would have to leave their dwellings and family for many months while working on the mahogany plantations. This meant that the slaves wouldn’t see their family for many months at a time. On the other hand slaves on the sugar plantation worked on the same land as their dwellings and families and were able to always be in contact with their family. In addition to the previous point mentioned, a positive outlook of mahogany production to sugar production was that the relationship between Europeans and slaves was far better on the mahogany plantation. The machete –carrying slaves on the mahogany plantation were allowed to roam the jungle with perhaps the only European present being the captain. There was sometimes a close bond between the owner and his slaves because unlike the planters who lived in England, mahogany trader’s only home was Honduras. The closer bond between the master and slave lead some slaves being freed when they aged or saving up money to buy their freedom. This was definitely not the case on the sugar plantation where planters lived in England and those who lived on the plantation only interacted with the domestic slaves. They also lived on hills away from the slave dwellings where they were able to supervise but not be near to them. Secondly, another positive outlook in the comparison between mahogany productions to sugar production was that mahogany production provided a very distinct division of labour amongst the slaves. On the mahogany plantations the men cut the wood while the women tended to the crops. The men had jobs such as huntsmen who searched for wood who were almost invaluable to the captains, axmen who chopped down the trees and cattlemen who drove and fed animals which transported the trees. On the other hand, on sugar plantations, both women and men did strenuous work in the fields in the scorching hot sun throughout the days and there was little to no divide to what work women did as opposed to men especially after it became illegal to import slaves from West Africa. To conclude we can almost accept the fact that when comparing slave life and labour on mahogany plantations and sugar plantations, the life of those on the mahogany plantations had it easier. Although there were some negatives such as the distance from family and their homes and the long periods of time spent away from family, the positives outweigh the impact of the negative.

Acid Violence in Bangladesh Essay

Acid throwing on women and girls are on the rise in Bangladesh. Of all the gender-based violence directed at women, one of the most horrific is acid attacks. Acids are used to disfigure and sometimes kill women and girls. Reported reasons for the acid-throwing attacks include the refusal of an offer of marriage, dowry disputes, domestic fights, and disputes over property.. For the last few years, it has been on the rise in both urban and rural areas of Bangladesh. Cheap and easy availability of acids makes it the most effective weapon for man to use against girls’ or young women’s faces to prove that they have no right to deny a man’s proposal and is one of the extreme forms of repression and violation of women’s right. The consequence of acid attacks on survivors brings dramatic change in their lifestyle. Most of them have to give up their education or work. Social isolation, fear of further attacks, and insecurity damage their self-esteem and confidence. Illiteracy, poverty, threats to further retribution, and ignorance about legal support increase their miseries. Social awareness, economic and psychological support, rehabilitation, and strict enforcement of laws are key to combat acid violence in Bangladesh. Purpose: Our purpose here is to find out and show how many victims are there in Bangladesh. And show what are the reasons behind it, causes of Acid Throwing, and last but not the least the effects of acid throwing. Methodology: 1. Information Collection: We collected the information through internet basically. We also managed the information from some NGO’s like Asha, Mukti and Sheba. The daily newspaper was a great help. The Acid Survivor Foundation helped a lot. 2. Analysis Presentation: We have separated the analysis in some part. The parts are Causes of Acid Throwing, Effects of Acid Throwing, Prevention of Acid Throwing, Laws against Acid Throwing. Limitation: While preparing the report we have faced some problems like gathering Information, where to find it, how to present the reports, victims are not comfortable to talk about it and many other things, We tried to overcome this things and tried to make the report as best as possible.